CARNIVAL
CARNIVAL
This Bachelor and Bachelorette party season, Carnival wants to convince brides and grooms-to-be to Choose Fun™.
Social posts went live on 8/1/22
Bach Care Packages
Bachelor(ette) parties will receive individual care packages in preparation for their trip.
The packages will include CCL specific gear:
-Sashes
-Captain’s hats
-Survival kits
-Room decor
Let’s Get The Party Started - Supplemental Campaign
Couples have enough to worry about with their upcoming nuptials. So we’re gonna take the bach party prep off their plate.
We’ve got DJs, accessories, survival kits, and more!
Deck Party Preview
Get the party started before setting foot on deck!
Showcase the FUN of cruising with Carnival by live streaming our DJ sets from some of our many parties on board on TikTok.
Pre-Party Playlists
If marriage is a party, you gotta have a DJ.
A selection of pre-party playlists that correspond with different CCL activities/events.
It’ll help groups plan activities while getting them pumped for their upcoming trip.
Examples:
-Hey Jude, Bust a Move: Groove for St. Jude
-FUNdamentals: Mega Deck Party
-Bird’s Eye View: Skyride
META QUEST
META QUEST
Put down the socks! It’s time for a new type of gift giving.
One that rewards the dreamer in all of us.
This holiday season Meta Quest is intercepting practical shoppers with a pop-up shop that offers a well-deserved break from reality.
DON JULIO
DON JULIO
FOR THE LOVE OF (SOMETHING):
Purely for one’s pleasure or love for someone or something, rather than for the money or another such benefit.
Don Julio is the ultimate choice for those who do what they do for the love of it.
A social series living on Instagram stories and reels where bartenders share generational knowledge through educational tutorials.
They’ll walk us through their family signature cocktail and show us how each generation added their twist.
Family Traditions:
“For The Love” cocktail recipe content
Born to bartend, it’s in their blood.
We’ll work with mixology influencers like Sean Kenyon and Mark Dutka, 3rd generation bartenders, as well as Chris McMilllan,
a 4th generation bartender, to tap into the most important things they’ve learned from their families about their craft.
On social we’ll have Instagram video posts, stories, and reels that will act as a guided tour.
The museum curator will talk us through the main gallery features.
Footage and photography from the installation can then be used for future social media posts.
La Primavera Museum Pop-Up
In celebration of Don Julio’s birthday, Jan 7, we’ll launch pop-up museum installations across major cities in North America (NYC, LA, ATL).
Outside, it’s an unassuming Mexican market. Inside, an immersive museum experience detailing the history of tequila and Don Julio.
Curated luxury craft sets, like this do-it-yourself bitters kit
Specialty Tools
Don Julio isn’t about tequila, I mean it is but it also isn’t.
It’s about appreciating the craft of everyday objects.
We’ll produce small-batch limited edition artisanal tools for specialized crafts.